About Us

Clients choose us because of how we work: process-driven, results-focused, analytical and (a bit) nerdy.

We enjoy talking about things like HTTP headers, geo-targeting and custom variables. We look forward to questions about click-through rate, Schema.org and URL normalization. Basically, we are passionate about our work and we bring that passion to each engagement.

Our Approach

Each engagement is different but we’ve found that success is driven by some key activities:

  • Build clear definitions of success so that everyone knows what we are working toward.
  • Identify the metrics that matter and keep a sniper-like focus on them.
  • Analyze the site to understand roadblocks and opportunities (know what you are working with).
  • Develop a strategy that is efficient & defendable against changes in the client’s markets and the search ecosystem.
  • Execute progressively and consistently throughout the plan.
  • Communicate goals, actions and outcomes clearly.

Contact Us

Actonia
380 E. Northwest Hwy, Suite #220
Des Plaines, IL 60016
Phone: (773) 295-1610
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Portfolio Snapshots

Hits From The Blog

4-8-2012 Week in Words: A Random Sampling of Goodness

The Week in Words is our round up of the articles that got us thinking, planning and sharing this week. This week I was highly-caffeinated and putting out fires, so the reading list of was a little random. Hope you like.   The Things Customers Can Do Better Than You Great piece about the power [...]

by on April 9, 2012 in Communicating

4-1-2012 Week in Words: A Quick Look at Ecommerce

The Week in Words is our round up of the articles that got us thinking, planning and sharing this week. This week’s list is short and focused on what’s happening with ecommerce. We give you a quick reminder about some opportunities for traffic generation, a peak at the evolving measurement of social ROI and forewarning [...]

by on April 2, 2012 in Communicating