Affiliate marketing extends your reach beyond your website and in-house traffic by pursuing and nurturing relationships with motivated partners. Actonia's marketers can build and implement or expand your affiliate marketing strategy.

We understand the tools and motivations that entice affiliates, as well as, how to maximize their value to you. Let Actonia create a winning situation for you and your affiliates by enhancing communication, negotiating revenue share, and promoting your programs to the affiliate community. Our advocacy of your program will translate to increased affiliate participation and more sales for you.

Your relationship with affiliates comes down to money: how much each can make, how much each will have to spend, and are the returns acceptable to both of you.

What Does this mean for your business?

Actonia builds and manages affiliate programs based on the following key principles:

• Your success and your affiliates' are linked but not inseperable: treat them fairly without jeopardizing your goals
• Better understanding leads to better marketing; tell affiliates whats hot and why
• Each affiliate is an asset, measure ROI accordingly, then see if you can improve that asset's return.
• The affiliate community is large and complex: understand your proposition and target the right partners.
• Affiliates should compliment your other marketing channels not compete: be clear about their methods and avoid unnecessary duplication of efforts or spend.