Actonia's marketers have extensive experience managing product datafeeds. Our experience has allowed us to build relationships with comparison shopping engines (CSEs) and develop best practices for this fast-growing channel.

As your marketers, we will coordinate with your merchandisers, data feed provider (if applicable) and the shopping portals to enhance your product visibility, drive sales, and improve ROI.

Comparison shopping engines represent a fast-growing and powerful online marketing channel. The heart of your relationship with the CSEs and customers is your product data feed. Attention given to presentation (title, product details provided), key metrics (cpc, clicks, ctr) and location in the correct categories can create strong returns.

What Does this mean for your business?

Actonia's marketers follow these key principals when optimizing and managing feeds:

• Understand the best category for the product: poor placement reduces opportunity but not costs.
• Look to differentiate: well-written basic info & additional info can set you apart.
• Know what sells: CSEs can offer 'deals' or increased visibility if you have what shoppers want, especially if its the right time of year.
• Measure everything: every shopping portal is different; what works on one might work on others but you won't know unless you track.
• Be proactive: work your relationships, know what's coming, always look for opportunities to grow, reduce cost, and learn.