Actonia's marketers have extensive experience designing, creating and growing email marketing programs.

When strategic list segmenting, robust subscriber programs, and targeted messages are combined; they create a 'permission asset' that allows for flexible, intimate communication with customers. Properly executed email marketing campaigns are a cost-effective way to build life-time customer value and retain prospects.

As expert marketers, we at Actonia understand the importance of organization, targeting, and refinement to the success of your email marketing.

What Does this mean for your business?

Actonia's marketers will build, execute, and extend your email marketing based on the following principals:

• Subscribing to email shows trust — don't abuse that trust with un-timely or inconsistent messaging
• Email offers unique access to customer thinking: understanding why they signed up, opened, and then clicked (or didn't) will make your email marketing a long-term asset.
• Different customers have different expectations: segment your lists, so customers see what interests them
• Remove barriers to delivery and response: understand what seperates communication from spam in the eyes of customers and ISPs.
• Be diligent about the quality of lists: bad addresses & incorrect customer data are costly, skew measurement, and are unnecessary (assuming you have the right partners).